915 Hook Avenue
West Columbia, SC 29169

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(803) 926-8600

"Last October my mother began experiencing some health issues that required hospitalization for several weeks followed by restorative care that we hoped would allow her to return home. By December, it was apparent that she would need extended care during rehabilitation and that placement would be required for her to regain her previous level of independence.

As I researched several facilities, I explored location, cost and quality of care as primary indicators of where I wanted to place her. It was at this point that I became aware of Jenni Lynn as a possible and most suitable placement. In early December, I came to visit and discuss options for placement. When I entered, a friendly and welcoming atmosphere met me and I was immediately greeted and directed to your office for information and a tour.

Though I had no formal appointment, you took time to speak with me and provided a tour. As you greeted staff and residents, it was evident that everyone knew you by "Kelli". A number of organized activities were underway; the facility was neat and organized and had a pervasive family atmosphere. It was like home.

Without question, I knew then that I wanted my mother under your care. The combination of your compassion and the strong presence of a caring environment were the selling points.

As eldercare has become a companion to many families, it is refreshing to know that the individual is the priority at Jenni Lynn, Unfortunately, my mom never got to experience life at Jenni Lynn, but I did and would not hesitate to refer it to others."
Pat G. Smith

"We wanted to drop you a note to thank you for your wonderful facility. God was truly working when we found Jenni-Lynn and moved there 18 months ago. We could not be more pleased with her care– it’s so obvious how much you and your staff care for the residents and their families."
-Nolan and Sue

"How do you say thank you to people who have loved and cared for your mother for the last five years? All of you are very special and have played a big part in our lives. Both mother and dad were very happy at Jenni-Lynn– that was their home."
-Carey Anne and Bobby

"You are so special! You helped our family with your understanding of our challenging circumstances. We give you our sincere and deepest thanks for all your help."
-Marie and Family

We Love Our Seniors and It Shows!

Live life on the sunny side at Rainbow Row Independent Community,  located on the campus of Jenni-Lynn Senior Living in West Columbia, SC.  Getting its name from that popular strip on the battery in Charleston, SC , the rainbow of cottage colors from sunny yellow and bright pink to baby blue promote those warm feelings of happiness and cheerfulness.  Rainbow Row offers a great opportunity to enjoy life independently while having the peace of mind knowing assisted living is right next door if needed in the future. 


  • 1 or 2 bedroom cottages
  • One-level floor plan/no stairs
  • 1 car garage with remote
  • Washer and dryer
  • Full kitchen including refrigerator, stove, microwave, dishwasher, garbage disposal
  • Large closets
  • Easily accessible bathrooms with walk in shower and/or tub depending on cottage selected
  • Ceramic Tile foyer
  • Patio



  • Utilities
  • Cable TV
  • Internet
  • Lawn Care
  • Maintenance
  • Weekly Housekeeping
  • Emergency Call System
  • Daily Meals over in our private dining room
  • Daily Social Activities including Bingo, outings to eat, shop, etc. Scheduled Transportation to local appointments if needed

Pets are welcome as well.  Rainbow Row offers three different payment plan options.   To find out more information, or to schedule your tour and lunch, please call 803-926-8600, or feel free to swing by and see the cottages at 915 Hook Avenue, West Columbia, SC.

Short Term Stays Welcome as well in our guest cottage…… 

Just traveling through the Columbia area needing a place to stay for the night?
Making the decision if joining our Rainbow Row family is right for you?

Rainbow Row is delighted to serve you when guest cottages are available.  Just call us at 803-926-8600 beforehand and let us know you are interested in our short stay option/daily rate.  Whether it’s just one night or two weeks, we would love to have you stay at our community instead of a hotel.   Pre-stay conversation required as Rainbow Row prefers stays for adults 50 years and older. Grandkids and other family members are welcome as long as adults in charge are present.